See what converts before you spend on ads
Know what converts.
Before you spend.
eLLMo turns your product page into a ranked list of what stops people from buying. Test buyers matched to the customers you sell to show what slows them down, where trust breaks, and which fix to make first. You see that list before ads go live.
eLLMo AI - PDP Simulation Running Now
Running
Keisha Brooks
0Desktop · The Ordinary serum
Anxious shopper. She needs the 1-star reviews first.
Daniel Lane
0Mobile · Vuori jogger
Needs the full spec before he spends.
Priya Anand
0Desktop · BrüMate Rise 25oz
Needs proof before she trusts a seal.
Renata Ibarra
0Desktop · Medterra Deep Sleep Gummies
Looks for trust signals before she reads the label.
Marcus Webb
0Desktop · Hydro Flask bottle
Runs the total cost before he trusts a lower price.
Built for
- Luxury Skincare
- Apparel
- Health & Wellness
- CPG
- Travel
- Grocery Retail
- Food & Beverage
- Beauty
Live pages. Different reasons to hesitate.
Different test buyers show where trust breaks on your page.
Each test buyer reads your page but cares about different things. The output is not a generic score. It is a ranked explanation of what stalled, where, and for whom.
The Ordinary
Keisha Brooks
Test buyer on a live serum page
“The shipping is $4.99 which is 83% of the product price. That's really steep for a $6 item.”
Vuori
Daniel Lane
Test buyer on a live jogger page
“I need to understand what percentage and what type of recycled materials.”
BrüMate
Priya Anand
Test buyer on a live colorway launch page
“The listing doesn't show me it won't leak. I want to see it happen, not read a claim.”
Medterra
Renata Ibarra
Test buyer comparing CBD sleep gummies
“1,755 reviews and a doctor said it works. That's enough for me to try the subscription.”
The deliverable
A report your team can act on the same day.
Every finding ties buyer reasoning to a specific page element. No guessing from click maps. No digging through interview transcripts. The problems that affect the most buyers show up first.
Simulation report
The Ordinary
theordinary.com
Desktop · Keisha Brooks
Stopped on the cart
Still buying (final)
1/10
Purchase intent
62/100
- 01Buried
$4.99 shipping named only at cart
- 02Adds friction
1-star review filter stayed unclickable
01 · Bring the page
Paste your product page URL before ads go live.
eLLMo reviews the exact page your campaign will send traffic to. This is not a generic write-up about your product category.
How we match buyers to your customers
Age and income describe a buyer. Personality traits explain why they hesitate.
Five personality traits set how much each test buyer needs novelty, proof, social proof, trust, and safety. That spread is what turns one page into different reasons to buy or leave.
Example panel spread
How traits shift what a page must prove
Likes new ideas
73/100
New ideas and ingredient info
Needs proof
51/100
Proof and policy clarity
Likes momentum
68/100
Buzz and reviews
Looks for trust
79/100
Trust and brand values
Worries about risk
62/100
How much unknowns worry them
Biggest red flag
Shipping was $4.99 on a $6 serum, 83% of the item price, and it was named only on the cart. The report ranks that hit against the buyer it stalled.
Why this works
Why trust simulated buyers over real traffic?
Fair question. Three answers.
- 01
Built from your real ideal customer
The panel is not generic. Buyer profiles are chosen to match the customers you actually sell to.
- 02
Run against your actual page
Simulated buyers navigate the live experience you ship, not a description of it or a mockup of it.
- 03
You find out before you pay
Real traffic tells you what failed after the budget is gone. A run costs $0 in ad spend and returns a ranked list of problems in 15 minutes.
Recent news
News from events and conversations.
B.E.L.L.E AI Summit
Adrienne moderated the Enterprise AI panel at the B.E.L.L.E AI Summit. The question was whether AI actually works in a real company, not just in a demo.
Cannes Lions 2026
Adrienne was on the ground at Cannes Lions, talking about AI shopping and buyer testing with brands and agencies.
Leave with the page your campaign should run.
Start free and run the panel on your own product page. Or book a demo and we'll match the panel to the customers you sell to and walk through the biggest problems with your team.